Piedmont, with its rolling hills, world-class wines, and authentic Italian lifestyle, has long been a well-kept secret. But thanks to people like Lucrezia Grande, founder of Grande Property Care, more and more international buyers are discovering its magic. I sat down with Lucrezia to uncover what makes Piedmont special and how her services make the dream of owning a home here a seamless reality.
Lucrezia, your journey into real estate support is quite unique. How did “Grande Property Care” come to life?
It’s true; the idea came about completely by accident! I was managing our family’s car dealership when two American customers walked in, looking for a car but also struggling with paperwork for a house they’d just bought in Piedmont. They noticed I spoke English well and asked for help. That simple act of assistance sparked something bigger. I soon realized how many foreigners needed guidance, and step by step, Grande Property Care was born. It’s been a beautiful journey of building trust and helping people embrace a new life in Italy.
So, what makes Piedmont such a standout for property buyers compared to more famous regions like Tuscany or Veneto?
A: Piedmont has that authentic charm that many other regions have lost. Yes, it shares Tuscany’s stunning vineyard landscapes and historic villages, but it’s far less commercialized. Property prices here are still competitive, and the potential for investment growth is undeniable. Our hills—Langhe, Roero, and Monferrato—are UNESCO sites, brimming with vineyards, medieval castles, and picturesque scenery. And then there’s the food: white truffles, Barolo wine, cheeses that melt in your mouth. Plus, the proximity to Milan and Turin makes it incredibly well-connected.
What areas of Piedmont are on your radar for foreign buyers, and why?
Langhe and Roero are the stars, especially for wine lovers, but Monferrato is the area I’d highlight. It’s still developing, so prices are more affordable, but it has everything you could want: rolling vineyards, cozy villages, and a real sense of community. Everywhere you go, there’s a winery inviting you to try their best vintages, and the views are breathtaking. It’s a paradise waiting to be discovered, and it’s only a short drive from both the sea and the mountains.
How would you describe daily life in Piedmont? What captivates international clients the most?
Life here flows with a gentle rhythm, like a waltz. We pride ourselves on our Slow Food heritage, which means every meal is a celebration of quality and tradition. Imagine mornings at a bustling weekly market, afternoons sipping coffee in a historic café in Turin, and evenings at a trattoria savoring handmade pasta and fresh truffles. The seasons dictate our celebrations, with autumn being a time for vibrant village festivals. What captivates most people is how easy it is to feel part of this world—it’s welcoming, genuine, and rooted in culture.
How has the real estate market evolved here, especially with international buyers?
There’s been a real surge in interest, not just from northern Europe but from the US as well. The world is starting to recognize Piedmont’s allure, and it’s heartening to see this shift. Real estate agencies are evolving to cater specifically to this market. And what’s fascinating is how clients come here, fall in love during a holiday, and decide they never want to leave. That connection between tourism and real estate is only getting stronger.
Your post-sale services are a game-changer. How do you make life easier for foreign homeowners?
Buying a home abroad can be daunting, especially in a country like Italy, where bureaucracy can be complex. We act as a bridge, handling everything from the paperwork to managing the property when the owners are away. If you’re sitting in the US and your alarm goes off in Italy, or a storm damages your roof, we’re here to handle it. We ensure quotes are accurate, oversee renovations, and even check if taxes are applied correctly. It’s about offering peace of mind, knowing there’s someone professional and reliable taking care of your investment.
What are the main hurdles foreign buyers face, and how do you help overcome them?
Understanding the bureaucracy is the biggest challenge. Taxes, permits, finding the right suppliers—it’s a maze. Many times, buyers simply don’t know what they don’t know. We saved one client a significant amount by ensuring they paid the correct VAT rate on renovations, something they wouldn’t have known without us. Our role is to think ahead, anticipate needs, and protect our clients from costly mistakes.
Why is post-sale support so important?
Imagine owning a beautiful home in Italy but being thousands of miles away. We’re here to give you that sense of security. We do bi-weekly inspections, offer 7-day support, and handle everything from checking your house after a storm to coordinating repairs. One of the most common things we hear from clients is, “I don’t know what we would have done without you.” That’s the reassurance we aim to provide.
How strong is the link between tourism and real estate interest in Piedmont?
Incredibly strong! Festivals, food events, and wine tours bring people in, and the beauty of the region does the rest. It’s easy to understand why visitors fall head over heels and decide to invest in a home here. The real estate offices get busier during festival season for a reason—people are inspired and ready to make their dream of living in Italy come true.
What do you envision for the future of Piedmont’s real estate market?
I see growth, especially with more emphasis on sustainable and luxury properties. There’s a trend toward using eco-friendly materials and enhancing lifestyle amenities, like cycling paths and organic markets. Foreign investment is diversifying, and it’s exciting to witness this transformation. There are so many opportunities emerging, and Piedmont is perfectly positioned to benefit.
Any advice for someone dreaming of owning a home in Piedmont?
Get to know the area well. Each part of Piedmont has a unique character, so don’t rush. Explore, ask questions, and don’t just rely on listings. Local insights are priceless. If you’re curious and want to discuss your dream home, I’d love to chat. Let’s explore Piedmont together—one magical corner at a time.
Owning a piece of Piedmont might be a dream, but with the right guidance, it can become your reality. Reach out to Lucrezia and let Grande Property Care be your trusted partner on this unforgettable journey in Piedmont.