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Perché i tuoi clienti stranieri spariscono dopo la prima visita (e non è colpa del tuo inglese)

Perché i tuoi clienti stranieri spariscono dopo la prima visita (e non è colpa del tuo inglese)

da Barbara | Set 2, 2026 | Blog (IT)

Ti è già successo. Lo so perché succede a quasi tutti i colleghi con cui parlo. Arriva un contatto da fuori Italia — americano, inglese, svedese, poco importa. Scrive entusiasta, hai scambiato tre email perfette, prenota il volo, viene a vedere la casa. Sorride, fa le...
Quali zone d’Italia cercano davvero gli stranieri (e quali sopravvalutiamo noi agenti)

Quali zone d’Italia cercano davvero gli stranieri (e quali sopravvalutiamo noi agenti)

da Barbara | Ago 20, 2026 | Blog (IT)

Se chiedi a un collega “dove vogliono comprare gli stranieri”, la risposta arriva quasi sempre veloce: Toscana, Costiera Amalfitana, qualche laghi più noti. Le zone da cartolina, quelle che finiscono nei documentari e nelle pubblicità del turismo italiano...
“Tra 8 mesi sarò in Italia”: l’email a cui non rispondi perché pensi “tanto quella casa sarà già venduta”

“Tra 8 mesi sarò in Italia”: l’email a cui non rispondi perché pensi “tanto quella casa sarà già venduta”

da Barbara | Ago 11, 2026 | Blog (IT)

Ti scrive un americano, uno svedese, un inglese. Ha visto un tuo annuncio, ti scrive con entusiasmo, e alla fine dell’email c’è una frase tipo “we’re planning to be in Italy around next October”. Guardi la data, fai due conti, e pensi:...
Dove cercano casa gli stranieri? Molto più vicino di quanto pensi

Dove cercano casa gli stranieri? Molto più vicino di quanto pensi

da Barbara | Ago 7, 2026 | Blog (IT)

Ti hanno detto di puntare sui portali internazionali. Nella mia esperienza i tuoi clienti stranieri guardano già Idealista e Immobiliare.it Ti dico subito una cosa che va un po’ contro quello che si sente ripetere in giro: i portali internazionali dedicati e i...
Clienti stranieri in agenzia: le 3 domande che mettono in difficoltà quasi tutti

Clienti stranieri in agenzia: le 3 domande che mettono in difficoltà quasi tutti

da Barbara | Ago 4, 2026 | Blog (IT)

Da quando sono referente per l’estero di FIAIP Lombardia, una parte del mio telefono è occupata da chiamate che non arrivano da clienti, ma da colleghi. Mi scrivono, mi chiamano, mi fermano a un evento — e la domanda, quasi sempre, è la stessa: “Come...
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Recent Posts

  • “Mercato internazionale” è un’etichetta comoda. Ma non significa niente.
  • Perché i tuoi clienti stranieri spariscono dopo la prima visita (e non è colpa del tuo inglese)
  • Quali zone d’Italia cercano davvero gli stranieri (e quali sopravvalutiamo noi agenti)
  • “Tra 8 mesi sarò in Italia”: l’email a cui non rispondi perché pensi “tanto quella casa sarà già venduta”
  • Dove cercano casa gli stranieri? Molto più vicino di quanto pensi

Recent Comments

Nessun commento da mostrare.

WHAT THEY SAY:

★ ★ ★ ★ ★

“Choosing to work with Barbara Bersini was simply, without a doubt, the best decision we made when deciding to buy a home in Penne, Italy.

She is experienced, knowledgeable, thorough, patient, persistent, always responsive and calm throughout the entire process. We had decided where we wanted to buy, and she accepted that and worked on our behalf to make that possible. She never tried to steer us one way or another, always being guided by the wishes of her clients, us. That said, as a native Italian who speaks English fluently, she knew Italy well. We did look in several cities we were curious about, even though we knew that Penne is where we wanted to be just to make sure we had considered all the options. She arranged all that for us too.

Barbara worked with us on our schedule, not hers. At times it seemed as though we were literally her only clients because she spent so much time working on our dream. She spent time getting to know us as people so that she could find the right place for us. In the end, that is exactly what transpired. With Barbara’s help we found the perfect home in the perfect city well within our budget.

The real estate market in Italy is set up entirely in favor of the seller. This can be catastrophic as an American trying to negotiate the legal and financial processes while also negotiating the price of a property all done without any Italian language skill. If you, as an American, do not have someone advocating on your behalf, you are not going to have a pleasant experience. Barbara takes care of everything. She has her own geometra. She handles the Codice Fiscale. She made the appointment at the bank in our new town so we could get that established. She gets the rubbish service arranged. She gets the utilities transferred (the same day we signed the deed, so we could move in that day!). She doesn’t miss a thing.

Nothing in Italy is linear. The bureaucracy is legendary worldwide. Barbara’s command of Italian processes and procedures made everything go like clockwork.

So, if you are considering a home in Italy, whether it is an apartment in a city or a villa in the country, you are in a position where the question you should be asking yourself is “Who can help me do this, not How am I going to get this done?” The answer is Barbara Bersini. She is the Who to get the How done for you.”

Betty & John 🇺🇸

★ ★ ★ ★ ★

“Working with Barbara has been an absolute pleasure from the beginning to end. Buying a property in another country can feel overwhelming, but she made the entire process smooth, easy and stress free.
I highly recommend her if you plan on buying a property in Italy.”

Moran & Jeff 🇺🇸

★ ★ ★ ★ ★

“I recently purchased an apartment in a small town in Tuscany. I knew the town I was interested in and had also found an apartment that had captured me. Family members referred me to a realtor, and I did make an offer on the apartment, and it was accepted. I had also contacted a notary. While it may seem as though I was far along in this process, I was also becoming aware that I was becoming increasingly overwhelmed. Though I had family and friends in Italy and spoke some Italian, as an American, I was a foreigner when it came to navigating the purchase of a property in Italy. This led me to look online for help, and I quickly discovered Barbara Bersini with “Your House in Italy.” I scheduled an appointment with her online, and we met. I was aware that she usually offers a full package and assists with finding a place and exploring towns, but that part was done when we met. We reviewed how she could be helpful to me, beginning with consult and support and much more.

From my first meeting with Barbara, I felt so relieved. I found her confident, knowledgeable, warm and welcoming and comforting as we navigated the process of the purchase of a property in Italy. She is also fluent in English. Suddenly, I had someone in my life who was really guiding me through the process, step-by- step. That was enormously helpful, and lessened my anxiety greatly.

There were numerous things that Barbara helped with as well. I needed help with setting up utilities, reviewing the contracts and settting up gas, water, and electricity. She assisted with my homeowner’s insurance. She drove to the Comune four hours from her home, to assist with
setting up payment for the IMU and TARI (garbage collection). Looking back, I do not know how I would have gotten through all of this without her help. I do speak some Italian, but the
contracts and getting on the phone with people re clarifications about the contracts would have been beyond my linguistic abilities. Wifi was very important to me, and after reviewing my options together,  Barbara assisted me with choosing a plan and got all of that in place
and it worked well. Throughout this process, on my behalf, Barbara also assisted in communicating with others involved in the process including the realtor, surveyor and seller.  She also sat in on the deed signing.

I feel very fortunate to have discovered her and benefitted from her kindness and her expertise. During this process, she was available and supportive, often assuring me that it would all get done, and “calmly.” I am very grateful for Barbara’s expertise and support throughout this process. If I were to do this again, I would involve her much sooner. I am deeply grateful.”

Johna 🇺🇸

★ ★ ★ ★ ★

“I’ve worked with Barbara over the course of the last year to search for, purchase, and now renovate a home in Italy. While I consider myself fairly savvy, I would never have been able to navigate these processes while working full time from the US and not speaking Italian. Barbara acted as my advocate during every step of the way – negotiating the purchase prices, conditions, preferred vendors, and coordinating between more than a dozen agents and vendors involved. She is endlessly patient, seeking to understand what we want/need (and flexing when that changes), translating that to everyone else on our behalf, and explaining what options we have.
Barbara has a deep understanding and experience with the purchase and renovation processes in Italy, and all of the nuances that go with it. There were multiple times during our purchase that Barbara let me know – after the fact – that she had negotiated a significantly lower rate for one thing or another. The amount of time she saved me is immeasurable. Purchasing a home in Italy was easier than buying my home in the States – and I attribute that all to Barbara streamlining the process, organizing all the things that need to be signed or paid, and staying on top of it for me.
I would not hesitate to recommend Barbara to anyone considering a property in Italy.”

Laura & Casey 🇺🇸

★ ★ ★ ★ ★

“Barbara has a level of integrity, care  and work ethic seldom replicated.

Going beyond the call of duty at pretty much every step of our journey.

I cannot recommend Barbara highly enough.

Not only have we jointly successfully found and purchased property with Barbara’s constant support, but gone on to fully refurbish and renovate with Barbara’s diligence and dedication in Project Management ensuring we have completed the entire process with as little pain and as much pace as is possible.

We undoubtedly would be still at the mercy of the largely below average service of the estate agents – many of whom seem unwilling or unable to make a sale happen.

Thank you Barbara you have been (and continue to be) an integral partner for us.”

Mark & Jenny 🇬🇧

★ ★ ★ ★ ★

“Everything was excellent!”

Greg 🇺🇸

★ ★ ★ ★ ★

“Working with Barbara has truly been a blessing for our family. We were facing a very difficult and emotionally heavy situation while planning our return home from abroad, and despite all the challenges, the distance, and the complexity of our case, she never looked away for a second. Quite the opposite—she stepped in with incredible professionalism, dedication, and heart.

Barbara took full responsibility for every step of the process: the property search, the viewings, the communication with the real estate agents, and even the negotiation. She handled everything as if it were her own home, always treating our situation with humanity, patience, and genuine care.

Thanks to her, we not only found a rental home, but the perfect home for our family, something we weren’t sure would even be possible given our circumstances. She guided us, supported us, and reassured us throughout the entire journey. Having her by our side made all the difference.

We trusted her completely, and she exceeded every expectation.
We absolutely recommend Barbara to anyone who needs someone reliable, compassionate, and truly exceptional in their corner”

María 🇺🇸

★ ★ ★ ★ ★

“I’m so happy that I was introduced to Barbara. I have lived in Italy for over fifteen years so I know how difficult it can be to navigate the bureaucracy here.

Thanks to Barbara’s help, I was able to find an apartment in a wonderful location despite it being a very tough rental market.

I do speak Italian but Barbara interacting directly with her real estate colleagues, on my behalf, was a huge advantage. I was moving from one city to another and Barbara knows Milan well (she has helped other clients find homes/apartments in the city).

Not only did Barbara help with the apartment search but her follow through (switching utilities, etc.) was/is excellent.

She’s knowledgeable organized, and very responsive. Italian red tape is no joke and it was nice to have one point of contact for everything.

I highly recommend using Barbara to help you find your dream home in Italy”

Arlene 🇺🇸

★ ★ ★ ★ ★

We can’t thank Barbara enough for guiding us through the maze of Italian bureaucracy involved in buying and setting up our home in Italy. She is very personable, knowledgeable, and efficient, and her calm professionalism made the whole process so much easier.
She knows the legal and local systems, has excellent contacts, speaks fluent English, and managed every step with skill and organisation. Without her guidance I doubt we would have succeeded in our property journey and highly recommend her.

Adrian & Adele 🇬🇧

★ ★ ★ ★ ★

Barbara was an exceptional resource in every way! I could not have imagined completing this process without her. Extremely knowledgeable, responsive, hardworking, patient, and kind.

J 🇺🇸

★ ★ ★ ★ ★

My wife and I found a fantastic and beautiful apartment in the small town of Capriolo and we hired Barbara to help us with administrative matters because we heard that she has an excellent reputation. Although the apartment had really complicated technical paperwork, Barbara did everything professionally, relatively quickly and, most importantly, always keeping the customer’s well-being in mind. I definitely recommend her services if you are a foreigner and want to buy a real estate in Italy.

Daniel & Henriett 🇦🇹

★ ★ ★ ★ ★
“If you had said to me that we would find someone on Instagram to handle our investment and plans to have a place in Italy, I would have said that you were crazy… its a big decision and a financial commitment at that.
However after following Barbara Bersinis content on her Instagram account for a while, we felt that it was worth a first Zoom meeting, just to see.We immediately liked her, found her enthusiastic and caring… We knew she was on our side and she was knowledgable and very professional.

So we went ahead and now 9 months later we have our wonderful place in Italy. To be honest we couldn’t have done it without her, it would have been a lot of pain and expensive mistakes due to the intricate processes that change with area to area, paperwork and compliances, all in Italian, a language we don’t yet speak, let alone understand the complicated process involved and there is no one going help you along the way.
So we count ourselves blessed to have Barbara involved in the process from start to finish.

If you are lucky enough to have found Barbara Bersini then know that she is a gem. She is not an estate agent working for both sides,  seller and buyer, but is your representative and she works for you, her client, guiding you through a tricky process.

Her company Your House in Italy makes it Your Home in Italy.

We cannot recommend her highly enough. Barbara will represent us in all our future processes. She has become our friend and trusted guide.”

Pavllou & Kari  🇸🇪

★ ★ ★ ★ ★

“We would never have been able to arrange a rental contract in Italy without Barbara’s help. She was always available, solution-oriented, and supported us with everything from finding the apartment to insurance and utilities. Barbara made an otherwise impossible process simple. Her support was invaluable, and we wholeheartedly recommend her. Without a doubt, we will turn to her again”

Monica & Michael 🇸🇪

★ ★ ★ ★ ★

“Ever since I visited Italy for the first time 20 years ago, I’ve dreamt of owning a house there. I’ve read countless listings, tried contacting real estate agents, and even went on a “house hunting” trip — all without any success. It seemed like an impossible project, until I got in touch with Barbara. From the very first moment, she felt trustworthy, knowledgeable, and professional — exactly the kind of person you want by your side throughout the entire process, from first contact – to holding the keys in your hand.
We had our one-to-one conversation, and Barbara explained the entire process to me in a clear and detailed way. She took the time to understand my wishes, goals, and needs for my future home. I’m now heading to Italy to explore different regions and locations, and then I’ll resume the house hunt together with Barbara. I can highly recommend Barbara and Your House in Italy”

Anna 🇸🇪

★ ★ ★ ★ ★
Barbara is heaven-sent. We had the dream of a pied-a-terre in Italy for over a decade. Over many months, we couldn’t get a single realtor to answer any messages, even ones who advertised English speaking. Then we found Barbara. She took the time to fully understand our needs from our very first zoom call. With her methods for each stage of the process, we learned some things that we thought were negligible were actually important, and vice versa. Barbara met us in person when we happened to be vacationing in the area, and she arranged appointments to view our short list of potential homes. We saw that she was 100% looking out for our best interests, while absorbing our feedback. Within the week, we had decided to put an offer in, and she flew down again to facilitate the process. She regularly reminded us that there was no rush, and no pressure.
When we came back for the final deed signing, Barbara promised a lot and delivered even more. She made appointments for utilities and services, insurance,  (all must be done in person) that efficiently set us up for success. We really could not have done this without her. The entire journey took just 5 months. There are no words that can accurately capture our immense gratitude for this amazing human that made our dream a reality. Grazie mille mille!!
Ti amiamo Barbara!

Tammy & Tiffany 🇺🇸

★ ★ ★ ★ ★

“The 1-to-1 consultation I had with Barbara was very informative and gave me a clear idea of the process as well as the budget and costs involved with purchasing a home in Italy. I was able to narrow down the region in Italy I should be looking at. All in all I felt that it gave me the confidence I needed to believe that my dream can become a reality. Barbara is very knowledgeable, easily reachable and makes you feel comfortable right away.”

Angela 🇺🇸

★ ★ ★ ★ ★

“We had an outstanding experience with Barbara and can only share positive feedback.
She supported us incredibly well in our search for a property at Lake Garda and went far beyond what was contractually expected. Barbara was always available, highly motivated, and extremely committed throughout the entire process.

Thanks to her warm, cheerful personality, we immediately felt in the best hands. She’s also very knowledgeable and points out important details and potential pitfalls when buying property in Italy.

We’re truly grateful we found Barbara (through Instagram) and chose to work with her. She was a huge help in purchasing our apartment at Lake Garda, and we can wholeheartedly recommend her to anyone!”

André & Christoph 🇩🇪

★ ★ ★ ★ ★

“My first attempt at opening a bank account in Italy failed completely—apparently, not speaking perfect Italian was enough for the bank to say “no.”
But that frustrating moment actually led me to Barbara. Her lovely mum happened to be at the bank, overheard what was going on, and connected us. And honestly? Best thing that could’ve happened.
Barbara is now helping me settle into life in Italy, and I truly couldn’t be in better hands.
She’s incredibly professional, knows the market inside out, and somehow makes everything feel simple and stress-free.
She listens, understands, and truly cares. I honestly couldn’t imagine going through this journey without her ☀️💛”

Kirsten 🇩🇪

★ ★ ★ ★ ★

“From the very beginning, Barbara impressed me with her professionalism and deep knowledge of the Italian property market. Her website provided
clear, informative answers to many of my initial questions, and our 1-to-1 consultation was incredibly insightful.
As someone dreaming of retiring to a village in the Alps, I had many special requests and concerns. Barbara listened carefully to my vision and helped me
feel confident about taking the next steps toward making this dream a reality.
Her expertise, combined with her ability to understand and refine client expectations, truly sets her apart. I’m grateful for her steadfast advice and
support and look forward to continuing our collaboration as I move closer to finding my perfect Alpine home”

Erik 🇸🇪

★ ★ ★ ★ ★

“The best help we could have received when buying our house in Italy! During our purchase, we learned that the real estate agent often works for both
parties, which made us feel uncertain throughout the process. The agent brought in a notary and surveyor, and everything seemed serious, but the
process took time, and we didn’t feel completely at ease until we moved in. Thankfully, we received incredible support from Barbara. She started this because she’s exceptionally skilled at helping. We didn’t know a single word of Italian when we bought the house, yet Barbara made the entire journey so
much easier and stress-free. Her guidance was invaluable, and we are forever grateful for her dedication and expertise.”

Fredrik & Ingela 🇸🇪

★ ★ ★ ★ ★

“Working with Barbara was a life-changing experience. As an American with Sicilian roots, I had always dreamed of reconnecting with my heritage, but the
process of finding a home in Italy felt overwhelming. Barbara guided me every step of the way with incredible professionalism and a personal touch that
made all the difference. Her knowledge of the Italian property market, combined with her genuine passion for helping clients, allowed me to find the perfect home where I could truly reconnect with my family’s origins. I’m forever grateful for her dedication and support in making this dream a reality”

Sam 🇺🇸

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Your House in Italy | yourhouseinitaly

Embark on your Italian dream with a dedicated consultant who simplifies the journey to owning your dream home in Italy. Specializing in saving you time, money, and reducing stress, I’m here to guide you every step of the way. Based in the enchanting Franciacorta region of Lombardy, I bring local expertise to your global aspirations.

YOUR HOUSE IN ITALY DI BERSINI BARBARA
P.IVA 04526970985

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